MHP The Ident Zone ATV

ATV - London and Midlands

We take a quick look back at ATV, who broadcast to London until 1968, and the midlands until 1981.


atv_colour_pt1.jpg (8671 bytes)  
We start off with a long standing favourite, the famous ATV In Colour programme ident from the seventies. This was used before all ATV networked productions on ITV up until the demise of ATV in 1982. Can anyone confirm exactly when it was introduced? Play Now! Download
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Play Now! Download A much earlier ATV ident from the black and white era. This is believed to have been used around 1956/7 when ATV had two ITV franchises, weekdays in the Midlands and Weekends in London. They lost London in 1968 but were rewarded with a seven day licence in their remaining region. This was only used before networked programmes, not local ones.
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atv_bw_2.jpg (14889 bytes)
atv_bw_3.jpg (7586 bytes)
This later black and white ident from ATV is probably their longest running, in use from 1957 to 1964 for both networked and local programming. Play Now! Download
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Play Now! Download This is a variation on the previous ident, starting with a white solid circle and with the eyes forming vertically rather than sliding apart horizontally. Does anyone know the details of when this was used?
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atv_bw_3.jpg (7586 bytes)
atv_bw_1.jpg (11278 bytes)
This animation was seen several times a day throughout the sixties as it is was used at the end of their opening sequence, albeit with different music to the one here. The source/nature of this particular clip is unknown. Play Now! Download
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atv_midlands_presents.jpg (8297 bytes)atv_bw_production_with.jpg (8529 bytes)

atv_1975_production.jpg (13963 bytes)atv_positive_slide.jpg (9186 bytes)atv_colour_pt2.jpg (10765 bytes)


Recommended Links
Jeremy Rogers can tell you more about ATV at his Independent Teleweb

The Ident Zone
Last Update 29 Mar 2000